Os novos modelos de negócios baseados em estruturas ecossistêmicas rompem com o esquema de controle e centralização pela perspectiva de conexão e integração. O olhar individual, o papel dos solistas, é superado pelo trabalho colaborativo e sinérgico que produz uma harmoniosa melodia orquestrada. É importante entender que esses novos ecossistemas de negócios não são capazes de sobreviver da individualidade, pelo contrário, precisam de diversidade, transdisciplinaridade e multiplicidade de papéis para serem competitivos.
Atualmente, os ecossistemas de negócios digitais vão além de uma rede de tecnologias, plataformas e serviços digitais interconectados que interagem entre si para gerar valor para empresas e consumidores. Embora tenham software e hardware, também têm alma e emoção. O que se traduz em um equilíbrio entre pessoas e recursos, capacitadores tecnológicos e culturais que trabalham juntos para facilitar transações digitais, comunicação, colaboração e interconexão humana. Quanto mais tecnologia, maior a qualidade de vida envolvida para alcançar conexões saudáveis e sustentáveis.
De forma que o objetivo primordial desses ecossistemas seja agregar valor e facilitar o uso e operação de serviços, produtos e conhecimento, para a rede de clientes, aliados, fornecedores e todos os envolvidos nessas interações. Vários modelos de negócios escalando e interagindo, desde a venda direta de produtos e serviços até publicidade, assinaturas, voluntariado e muito mais, com uma abordagem ecossistêmica que nos permite conhecer melhor os clientes, fortalecer propostas, otimizar o atendimento e aumentar os resultados.
Quais são os desafios para que essa perspectiva funcione e nos permita avançar juntos? Integre a visão sistêmica e a abordagem ecossustentável para aprender as lições que a natureza nos oferece. Voltando às origens e combinando o melhor da nossa natureza humana com as infinitas possibilidades que se apresentam nesta quarta revolução industrial e no loop tecnológico que estamos atravessando.
A visão sistêmica permite identificar padrões de atuação na estrutura de empresas e organizações, compreendê-los, corrigi-los e estabelecer possíveis soluções, ativando o pensamento sistêmico nas pessoas, focando-as na resolução de problemas complexos com flexibilidade e empatia, duas características necessárias para os líderes de os novos ecossistemas de negócios.
Nesta ordem de ideias, a abordagem ecossustentável é um convite a mudar a visão e a forma como nos relacionamos com a natureza e todo o nosso ambiente, deixando de lado a perspetiva utilitária e uma fonte inesgotável de recursos, assumindo que fazemos parte de esse conjunto de espécies, biomas e recursos que interagem no planeta em meio aos diversos processos e ciclo de vida desse ecossistema e que somos responsáveis por manter o equilíbrio para as gerações futuras.
Equilíbrio, coerência, consumo responsável de recursos, transparência, redarquía, comunicação saudável, empatia, flexibilidade e resiliência são princípios fundamentais para ativar esse compromisso coletivo, para caminharmos juntos rumo aos novos modelos de convivência e produtividade, do digital, presencial ou espaços híbridos.
Estamos prontos para fazer parte dos novos ecossistemas de negócios digitais? Temos os recursos, pontos fortes e capacidades para liderar e inspirar a criatividade e a inovação que o trabalho colaborativo e em rede exige? Sozinhos podemos ir mais rápido, mas juntos iremos mais longe.
Você se atreve a fazer parte do nosso ecossistema? Eu te escuto, te abraço e te acompanho no processo.
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